Private jeweler Dan Moran of Concierge Diamonds, Inc in Los Angeles was recently asked by the Huffington Post to share engagement ring buying secrets of the rich.

Out of all of the C’s, Dan feels cut is the most important and is the one he advises his clients not to sacrifice. “Cut is extremely important because a diamond’s only job is to sparkle. And the sparkle is in the cut.”

Click here to read the full article on The Huffington Post and email to schedule a consultation.